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The Media and Fear Part I: Huffington Post

‘Tis the Season to Be Fearful: Confessions of an Ex-Ad-Woman (Part 1)

It was a long time ago. I was young. I was writing for Madison Avenue, hobnobbing with celebrities, going to parties. It was as far from a meaningful life as I’ve ever been, but it was the 1980′s, Reagan was president, we were selling and everyone was buying. Life was “good.”

Then one day I got an ad order for one of the firm’s big clients. They were pushing a new diet pill that would expand in the stomach and fool the person into feeling full so they wouldn’t eat. I read the marketing stats carefully. Their targeted audience was young, female and anorexic.

I don’t know what made me suddenly so sensitive or intolerant of such an obviously necessary strategy — who else would you sell a diet product to? — but I got angry. And in a pique of rebellion I hurled my typewriter against what I felt to be a nasty injustice and sealed my fate when I submitted an ad with a picture of the little expanding pill and a headline that read: Fat Chance.

Needless to say, they never ran the ad…

To see the whole article, go to Huffington Post.

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